The content of this issue is the CCTV “Qiangguo Zhizao program in the Munich Electronics Fair on our Boarden Li’s interview, the following is the text of the video to share with you.
Dr. Li: Hello viewers, I’m glad to have this opportunity to be interviewed by CCTV’s “Strong Country, Smart Manufacturing” program, and I’d like to start with a brief introduction of myself.
I am the general manager of Shanghai Boarden Electronics, created this company, our company is specialized in circuit protection, circuit protection is a subdivision in the electronics industry. We are called the police of the electronics industry, as long as there is electricity where there are circuit safety issues, there are circuit safety issues have our circuit protection people. Our treasure palace electronic is to deep technical background to do circuit protection, our slogan is “Boarden Make Electrical Circuits More Safety and Reliability“.
We claim to be the industry’s one-stop shop for circuit protection. What does one-stop service mean? It is to diagnose the front-end on-site circuit protection, then customize the circuit protection solution according to the diagnosis, provide a full set of circuit protection products, as well as EMC laboratory testing and follow-up services. This is called one-stop service. Then Boarden Electronics is characterized by product innovation.
We all know that the two current pain points of the industry are: one is the very strong inward roll; the other is the increased demand for localized substitution due to the trade war between China and foreign countries. Our company is doing better in these areas.
First of all, there is no mainstream supplier of ceramic circuit protection products in China, mainly some international leading brands, and we are the first to promote these products on a large scale in China. So in terms of localized substitution, we already have a certain foundation, this is the first point.
Secondly, for example, power semiconductor devices, which are very competitive within the circuit protection industry, we chose a product with a higher technological threshold and less intense competition – the High-energy chip varistors .
It is because of these two initiatives that we have been able to buck the trend of growth, secure a certain profit margin and gain the favor of many capitals even though the current economic situation is not particularly good. This is also supporting evidence of the correctness of our previous route choices.
The main purpose of our visit to the exhibition is to promote our products to markets outside the lighting industry. Indeed, there is a saying in the circuit protection industry: where there is electricity, there are varistors. But nowadays, electronic products are developing towards miniaturization, SMD and light weight, which requires products, especially circuit protection products, to develop in this direction. Our high-energy SMD varistors are exactly adapted to this development trend, so they should have a wide range of applications in other industries, such as induction cookers, automotive electronics, new energy sources, including smart home and other fields.
We hope that through this exhibition we can discover new opportunities and find new partners in these industries, and we also hope that our peers will pay attention to our products and segments. We all contribute ideas and work together to promote this product in the entire electronics industry, and make contributions to China’s localization alternative and the development of the electronics industry. At the same time, in the process of making contributions, but also drive our company to grow.
Thank you all very much!
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